Faculty Details

faculty-image

Dr HARSHITHA Y S

Speciliazation : Youth Buying Behavior of Fast Food from Select Ch

Qualification : MBA, PhD

Department : SCHOOL OF BUSINESS AND MANAGEMENT

Campus : BANGALORE CAMPUS

Research Gate
Google Scholar
ORCID

Articles in Periodicals

Articles in Journels

Blog

Invited Talks

2024

Name of the Program: Orientation

Date: 2024-07-06 00:00:00

Name of the Institutions: CHRIST

Films / Videos / Documentaries

MPhil/PhD Guided/Adjudicated

Research Project

Workshop / FDP / Training Programme

2025

Name of the Workshop/FDP/Training Programme: Curriculum Design and Revision with specific focus on OBE

Name of the Organiser: CHRIST

Level: Institutional

Role: Participant

Date: 2025-12-05

Name of the Workshop/FDP/Training Programme: Learner Centred Andragogy, E-Content Development and Micro-Credentials

Name of the Organiser: Christ YPR,dept of commerce and dept of DPS

Level:

Role: Presenter

Date: 2025-03-26

2023

Name of the Workshop/FDP/Training Programme: FDP on Funded Research Projects

Name of the Organiser: Atlas skilltech university

Level: National

Role: Participant

Date: 2023-10-16

Name of the Workshop/FDP/Training Programme: NATIONAL EDUCATION POLICY 2020

Name of the Organiser: DPG DEGREE COLLEGE,GURUGRAM

Level: International

Role: Participant

Date: 2023-08-09

Name of the Workshop/FDP/Training Programme: "Research Parameters & Scale Construction"

Name of the Organiser: A2Z EduLearningHub LLP

Level: International

Role: Participant

Date: 2023-08-07

Name of the Workshop/FDP/Training Programme: International webinar on Academic Writing

Name of the Organiser: Edu-Learning hub

Level: International

Role: Participant

Date: 2023-02-25

Awards / Achievements /Others

2024

Name of the Awards/Achievements/Others: Best paper presentation

Description: Under UG category 2 students and I have presented paper at International conference

Organisation: Department of Basic Sciences (BS) and Humanities & Mathematics (H&M), G. Narayanamma Institute of Technology & Science, Shaikpet, Hyderabad, India & Global Conference Hub, Coimbatore, Tamil Nadu, India

Month/Year: 25 July 2024

Name of the Awards/Achievements/Others: Best presenter in International conference

Description: Recognized as best presenter in international conference at UG level

Organisation: Department of Basic Sciences (BS) and Humanities & Mathematics (H&M), G. Narayanamma Institute of Technology & Science, Shaikpet, Hyderabad, India

Month/Year: 25 July 2024

Books

Book Chapters

2024

Type of Book: Chapter

Title : Cases on AI ethics in Business

ISBN: 979-836932644-2, 979-836932643-5

Month/Year: May 2024

Case Study

Patents

Participation in Seminars/Conferences/Symposium

2025

Type of the Program: Conference


Role: Presenter


Title: The Impact of Artificial Intelligence on Social Media Marketing: Data-Driven Insights and Strategic Implications


Date: 2025-02-27


Organising Institution: St. Xavier's College of Management and Technology, Patna and Global Conference Hub, Coimbatore, Tamil Nadu


Level: International


Type of the Program: Conference


Role: Presenter


Title: The Impact of Artificial Intelligence on Social Media Marketing: Data-Driven Insights and Strategic Implications


Date: 2025-02-27


Organising Institution: Department of Business Administration, St. Xavier's College of Management


Level: International


2024

Type of the Program: Conference


Role: Presenter


Title: Impact of visual storytelling on financial marketing during the UPI/Cashless economy revolution


Date: 2024-08-24


Organising Institution: Global conference hub


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-06-28


Organising Institution: RSP HUB


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-06-28


Organising Institution: RSP Conference HUB


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-06-28


Organising Institution: RSP Conference HUB


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2024-05-30


Organising Institution: VVIT and RSP Conference Hub


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2024-05-30


Organising Institution: RSP Conference Hub


Level: International


2023

Type of the Program: Conference


Role: Presenter


Title: A Study on Investor Behavior in Indian Stock Market with Special Reference to Particular events


Date: 2023-12-08


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Presenter


Title: A study on investors behavior in Indian Stock market with special reference to a particular ecents


Date: 2023-12-08


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Growth of AI in Business


Date: 2023-11-25


Organising Institution: Maharani CLuster University, Bangalore & India & RSP Conference Hub, Coimbatore , Tamilnadu


Level: International


Type of the Program: Conference


Role: Presenter


Title: Growth of AI in Business


Date: 2023-11-25


Organising Institution: Maharani CLuster University, Bangalore & India & RSP Conference Hub, Coimbatore , Tamilnadu


Level: International


2022

Type of the Program: Conference


Role: Presenter


Title: Assessment About Setting A Startup For Sustainable Development Among Management And Media Students In Bengaluru


Date: 2022-09-02


Organising Institution: CMS JAIN(Deemed to be University)


Level: International


Type of the Program: Conference


Role: Panelist


Title:


Date: 2022-01-22


Organising Institution: Jain university


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2022-01-19


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2022-01-18


Organising Institution: Jain


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2022-01-17


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2022-01-10


Organising Institution: Jain University


Level: International


2021

Type of the Program: Conference


Role: Participant


Title:


Date: 2021-08-04


Organising Institution: Jain university


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2021-08-02


Organising Institution: Jain University


Level: International


2020

Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-08-28


Organising Institution: NIPM Mysore


Level: National


Type of the Program: Conference


Role: Participant


Title:


Date: 2020-08-08


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Presenter


Title: Digital Marketing through Facebook


Date: 2020-08-08


Organising Institution: Jain University


Level: International


Type of the Program: Conference


Role: Participant


Title:


Date: 2020-08-03


Organising Institution: Jain


Level: International


Type of the Program: Seminar


Role: Participant


Title:


Date: 2020-06-17


Organising Institution: Jain University


Level: National


2019

Type of the Program: Seminar


Role: Presenter


Title: consumer behaviour:Emerging trends


Date: 2019-02-11


Organising Institution: SDM College Mysore


Level: National


2018

Type of the Program: Seminar


Role: Presenter


Title: Digital technology:Social media as an effective tool to reach new customers


Date: 2018-02-19


Organising Institution: Maharanis women's commerce and Management college,mysore


Level: National


2015

Type of the Program: Conference


Role: Participant


Title:


Date: 2015-10-30


Organising Institution: SDM IMD


Level: National


Own MPhil / PhD Thesis

Consultancy

Collaborative

Faculties: HARSHITHA Y S,,k Preetham(Jain University)-Principal Investigator,Dr Sujatha M(Tumkur University)-Consultant,Ms Khushi B(St Francis School )

Theme of Consultancy: Assessment of the role of ICT to empower Rral Women in Karnataka in the Context of 2030 SDGs

Type: Paid

Copyright

2024

Applicants: HARSHITHA Y S,K Preetham

Registration No: L-158014/2024

Date Published: 09/12/2024

Cases / Notes / Working Papers

Chapters / Articles in Books

Conferences / Seminars Attended

CHRIST
(Deemed to be University)

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Tel: +91 804012 9100 / 9600

Fax: 40129000

Email: mail@christuniversity.in

Web: https://www.christuniversity.in

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Mission

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